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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your property on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your property for the best price possible.​​​​​​​

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Step 1: Clarify Your Motivation & Goals

  • Contact Us for a Consultation, if your intentions are to reinvest the proceeds from the sale, consider consulting with a 1031 intermediary

  • Why are you selling the land? To free up capital, to move, or because the land no longer fits your plans?

  • Knowing whether you're selling quickly or want to maximize profit helps you make the right decisions: price, marketing, and negotiation strategy.

 

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Step 2: Accurately Price Your Land

  • Conduct a comparative market analysis (CMA) by looking at similar land sales in your area (acreage, zoning, access).

  • If there are no comparable sales, get an appraisal from someone experienced with undeveloped land.

  • Consider the “highest and best use” of your property — is it more valuable as farmland, subdivided lots, or recreation? 

  • Be flexible: overpricing can scare off buyers, underpricing may reduce your return, and you have to be realistic about what the current market supports
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Step 3: Prepare the Land for Listing

  • Make sure your properties boundary lines are easily found, if they aren’t, consult with a survey to clearly identify the property lines

  • Maintain the land: clear debris, mow if needed, and ensure it's visually appealing. 

  • Invest in professional visuals: aerial imagery via drone (this comes complimentary if we are listing your property), topo maps, plat maps, and even 3D terrain or GIS visualizations can massively boost buyer interest. 

  • Ensure that your property is accessible for viewing, creating or maintaining internal trails. If a buyer cannot see the property, the seller is less likely to sell the property
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Step 4: Create a Strong Marketing Strategy

  • We will develop a listing that’s rich in detail: acreage, zoning, utility availability, access, taxes, and potential uses. 

  • We will post your listing on land-specific platforms (e.g., LandWatch, Land And Farm) and more general real estate sites.

  • We will use both online and offline marketing: local signage, print materials, use our extensive social media reach, along with our extensive buyer portfolio to ensure your property gets the most exposure.

  • We will target the right audience: recreational buyers, developers, investors, agriculture users — depending on your land’s best use.

 

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Step 5: Manage Offers & Negotiation

  • Be ready to evaluate different types of buyers: cash buyers, investors, developers. Cash offers often close faster but typically carry a discount

  • Consider offering seller financing to attract buyers who might not qualify for traditional land loans, but can provide additional structured profit from the sale of your land.

  • Set your negotiation strategy: know the lowest acceptable price, what contingencies you’ll accept, and what you’re able to be flexible on (closing date, financing terms).

 

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Step 6: Close the Deal Smoothly

  • Be timely and responsive to requests from the closing attorney to avoid issues that would delay closing

  • Keep the property maintained, the best way to avoid issues that will prevent a smooth closing is to maintain the condition of the property until closing

  • Make sure the deed transfers correctly, and all legal access (roads, easements) is properly documented.
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Step 7: Avoid Common Pitfalls & Scams

  • Be cautious of absentee buyers or unsolicited offers who push for “quick cash” closings, if it sounds too good to be true, it probably is, we’re always available to consult with you about offers if you receive one.

  • When its closing time, always ask the closing attorney to send a secured form to obtain your wire information to avoid fraudulent activity

  • If you're doing a remote closing, ensure the closing attorney receives your information in a timely manner to avoid delays in closing
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Step 8: Post-Sale Considerations

  • Keep copies of all survey, title, and closing documents for your records

  • If you’re retaining nearby parcels, reflect on how this sale impacts your future land strategy.

 

Congratulations!

Once you have sold your property, you’re free to take the next step on your journey. Whether this is relocating to a new area, moving into a larger property, or downsizing, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path, and always remember, it may not be feasible to keep your property forever, but nobody can ever take the memories you make on your property

Let’s Find Your Dream Land

Work with them for expert, countryside real estate service in Georgia. Their local heritage, land-and-farm focus, and client-first approach make your buying or selling journey clear, strategic, and rewarding.

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